Langham Wins Hotel Brand Of The Year

9/11/2012 7:49:00 PM

MELBOURNE - The legendary Langham has been rewarded with an industry accolade for its enchanting brand. Last Friday at the 2012 HM Awards, Langham Hospitality Group (LHG) received the prestigious Major Award (nominated by the judges only) for Hotel Brand of the Year, with Managing Director of The Langham, Melbourne, Mr Ben Sington, on-hand to accept the accolade.

"It is a great honour for LHG to be named the Hotel Brand of the Year," a delighted Mr Ben Sington said. "As a global luxury brand, we constantly seek to deliver to guests not only a memorable experience, but also one that is quintessentially Langham. Our brand signature experiences are there every step of the way – from the moment guests first arrive at our hotel to the moment they leave – and we are proud that this exceptional tailor-made service and enchanting hospitality has been recognised at the 2012 HM Awards."

The Langham's brand experiences
The Langham's signature brand experiences start from the guest's first encounter with the hotel, where they are greeted by elegantly attired Langham Service Stylists. The 21st century version of a Butler, the distinctive Service Stylists – attired in Langham pink – are there to facilitate guests' every need, delivering service with poise and creating a personal tailor-made stay.

This enchanting welcome is continued when guests step into the lobby, where they are greeted by the scent of the Langham's signature ginger flower fragrance, and the sight of elegant pink roses inspired by the beauty of traditional English gardens . These brand touch points continue throughout the guests' stay, from the hotel group's signature Blissful Bed, developed to leave guests with the most indulgent sleep, to the Change of the Day ritual, celebrating the transition from day to night at 7.05pm (1865, the year the first flagship The Langham, London opened as Europe's first grand hotel).

Other Langham brand signatures can also be added on to stays, from the enchanting Langham signature Tiffin (afternoon tea), to indulgent Traditional Chinese Medicine spa treatments at the Chuan Spa. The Langham's Club rooms offer access to the exclusive Langham Club, a haven inspired by the private clubs of the Victorian era, and replete with key decorative touches such as The Langham Library and Writer's Corner. Here, guests can relax, enjoy private check-in/out and refresh themselves with beverages and snacks throughout the day.

The HM Awards are the leading awards for the accommodation industry in Australia, New Zealand and the Asia Pacific region, with 2012 marking the awards 10th anniversary. This year, over 800 different properties were nominated, with over 50 awards handed out at the gala dinner on Friday evening. The nominations are judged by a selected panel of 50 industry experts and leading travel editors and writers.

For more information on The Langham, Melbourne visit

Background Notes:
The Langham, Melbourne at Southbank is located at the heart of Melbourne's diverse performing Arts scene, and is a proud partner of the Arts Centre Melbourne, Melbourne Recital Centre, Opera Australia and the Melbourne International Jazz Festival.

The 25-floor hotel has 387 luxuriously appointed rooms including 45 executive club rooms, 46 river view rooms, 11 suites and 7 Terrace Rooms with 50m² private balconies, attended to by the hotel's signature Service Stylists. With stunning views of the Melbourne city skyline, the Yarra River, historic Flinders Street station and Federation Square, The Langham, Melbourne offers a luxurious and timeless inner-city experience.

The Langham, Melbourne has been named the top city hotel in Australia, New Zealand and the South Pacific by Travel & Leisure (US) magazine (2012), and has been a constant feature on Travel + Leisure (US) World's Best lists (2010 – 2012). The hotel has also been recognised by notable consumer-voted awards including TripAdvisor's Traveler's Choice Awards 2012 (No.1 in the Top 25 Luxury Hotels in Australia).

The Langham, Melbourne is also acclaimed for its award-winning Chuan Spa, interactive dining restaurant – Melba, and chic bar & lounge – ARIA.

Find out more about enchanting experiences at The Langham, Melbourne and make a reservation by visiting


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